Blu Cigs Review - Offering A Lot of Marketing Might, and Gimmicks (social media charger) The Under-Powered, Out-Dated Battery Is A deal killer


Blu Cigs Review

Price: 74.99

Blu Cigs is one of the best known of any e-cigarette brand - this was the case prior to Lorillard purchasing the brand, as BLU was one of the very first ecigarettes in the market and has been building the name sice. Now with TV ads and big tobacco marketing might the push for name recognition and the fact that Blu Cigs now have the extensive Lorillard network of retail distribution to leverage. Sadly the product is outdated and like other big brands other than V2 Cigs seem much more interested in marketing and brand building than great user experience. V2 Cigs is a much better choice.


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blu-cigs-1Blu Cigs are a very popular electronic cigarette available from I first tried Blu Cigs when I was very new to e-cigs and was very happily surprised with the quality and knew that I would be a customer of theirs for a long time to come, OR SO I THOUGHT at the time.

For me Blu Cigs got me interested and even enthusiastic about Vaping, E-Cigarettes and their potential (something for me that indeed was a very big thing, but frankly any other ecig could accomplish that same thing) – but that’s the only real thing I can say the brand did for me, that and making me realize yet again and help remind me the essential truism in ecigs that not all ecigs are created equal.

In fact ecigs compared to many other product types seem to have a wider gulf between the BAD, the OK, and the GREAT

Contrasting Blu Cigs side by side with other brands like [WPMSHOT key=”[WPMSHOT key=”V2 Cig” url=””]s” url=””], Smokeless Image (even South Beach Smoke which is not my favorite but is leaps and bounds a better product than Blu) provides me with such clear evidence of this – and I wouldn’t even put Blu in the BAD category, as my 3.5 / 5 overall rating indicates i think there are much worse out there… but also much much better.


I’m going to be looking at the Blu Cigs Premium E-Cig Starter Kit for this review and show why I feel that while it could be worst, i was simply too inexperienced in the way better options available when i first tried Blu Cigs – that are more flexible, don’t suffer from poor battery life bordering on making the ‘super-mini’ Blu E Cig un-usable (the decent PCC is the only – and crucial – thing that helps make this a little less of an issue. So if you use Blu you better plan on always having your PCC charged and using it, always…









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Battery: The battery of the Blue E Cigs is unfortunately not up to the same standards as competition like V2 Cigs who have a profoundly better mini ecig battery based on the KR808D-1 spec (generally agree by those with wide experience of using different brands to be the best Mini E Cigarette spec (‘mini’ being one step up in size, battery life and power to the ‘super mini’ category, IMHO the Mini category is that sweet spot lasting long enough and generating enough vapor while remaining – and it can be a deal killer.

Now anyone who has ever used a E-Cig knows that battery life is very, very important.


The last thing you want to happen when you’re having a fun night out on the town is run out of battery and have to call the night short. Or for the rest of us who’s clubbing or bar hopping days are a bit behind us – the bottom like is it SUCKS to have to keep on replacing and swapping batteries constantly during the day.

To Blu’s credit the Premium 100 does last a bit longer.

The newer longer battery type proves the rule that there is very little beyond size that can determine the battery life under typical e-cigarette conditions (yes, for experienced ‘vapers’ reading this – it is true Mods and other cases, high voltage or low-resistance atomizers/cartomizers and such can effect this for somewhat complex reasons, but that isn’t an issue that is really relevant here).

Sure every brand markets their battery as the best longest lasting. To put it simply – in most cases, even with brands i highly recommend – it’s a pile of marketing BS!

(this is a simple reality of li-on battery technology) bigger still equals more maH = longer lasting. And in this area, whether Blu Cigs original or Premium 100 batteries – it just doesn’t make the cut.

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It doesn’t matter if you bring a few spare batteries with you with some other brands, the fact is you won’t make it through the night. With the Blu though, I found

that I would generally make it through whatever I was doing on the very first battery, and I could easily have a few replacements with me just in case. The charging pack keeps your back up batteries fully charged which lets you enjoy your night and not be constantly worrying about whether your going to have enough vapor power to make it through the night.


With BluCigs being my first E-cigarette I didn’t fully appreciate how valuable this was until I tried a few other brands and realized how inconvenient it was to have no battery life halfway through the night. In my opinion the Blu Cig is perfect in this aspect and only suffers in that the battery – being a “super mini” electronic cigarette by type, is smaller than most – in diameter even though the longer 100s Blu Cigs does help this – even still the battery can at best hold a charge that wont last as long as similar kr808d-1 models and other “Mini” e-cig specs – chiefly the KR8 and the E9/U9 used most commonly by other brand-name ecigs.


The Blu Cigs Battery gets a  5/10. 

It is by far the biggest issue with the brand – but not the only downside either… next up is the carts – and this is an area where blu has both PROS and CONS.

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Blu Cigs Flavor Cart Refills: E-smokers come in a variety of personalities and unique desires for their E-cigs. For this reason I basically decided the flavor in two ways. I thought about whether there was enough variety in BluCigs to satisfy most of the smokers out there, and then decided what the quality was of the flavors they do have.

I loved the flavors that are more fruity or don’t really have the traditional cigarette taste, such as the Vivid Vanilla or Peach Schnapps flavors. They offer a very nice taste that is very appealing to me and very tasty. Blu E-Cigs do have the Menthol and Classic Tobacco flavors though for those E-smokers that want their traditional cigarette flavor. Whatever flavor you happen to decide on though, I can honestly say that they are a high quality and very satisfying experience.

I find that BluCigs generally have a option for almost every type of E-cig smoker out there and most will find a flavor that is enjoyable. They do only offer seven flavors though, which is the only reason I took a point off of their rating.

The DOWNSIDE I will note here is that the Super-Mini Spec the Blu Cigs brand regrettably picked (Volcano’s basic ecig also uses this spec roughly and suffers for the same reasons) is that it was originally a 3-piece ecig, and not a good one! (unlike for instance the joye 510 at the time).

One of the biggest innovations to emerge around the same time a few years back, i would argue it is THE PRIMARY innovation that helped really jumpstart the explosive growth in use of ecigs in the USA, was the introduction of cartomizers and what is typically termed the 2-Piece E-Cigarette.

The E-Cig model that famously introduced this 2-piece convenience – and convenience is what made it such a big deal – was the KR808D-1, which has gone through a fair bit of enhancement as most models not tied to one supplier (originally by chinese manufacturer Kanger hence the KR in kr808d) but now made by numerous factories – as all are – to wildly different standards, with the worst generic clones bordering on dangerously bad with terrible build quality. But to to the topic at hand, the other 2-Piece ‘native’ model (used by Green Smoke, South Beach Smoke, Eversmoke, eSmoke Sensation and others) known as E9/U9 – while not in my testing generally not as good as the 808d is, at least it began as a 2-piece.

Blu Cigs switched to cartomizers as the industry matured and consumers demanded this – but not being designed to be a native 2-piece in the first place, this originally meant a sort of half-assed hybrid version of a cartomizer, essentially sealing shut the atomizer and cartomizer as the existed – adjusting pricing as atomizers never actually cost what they were hugely marked up for and sold them as disposable ‘pseudo 2-piece’ ecigs. This was a less than ideal solution, and while it has been improved somewhat since then, i still am underimpressed with the performance of the 2-piece ‘cartomizers’ from Blu Cigs compared with native 2-piece models, and think this has a lot to do with why. Again Blu Cigs is NOT the only brand to share this issue but it is by far the most successful and well known brand that hasn’t updated their core product line to meet the best the technology of ecigs have to offer in this day and age – I think they need to badly, but likely wont as marketing muscle will keep profit piling in no matter the quality or lack of so long as the model works ok… but only ok.

Check out Why V2 Cigs is Better Than Blu Cigs from another point of view here.

For Blu Cigs Refill Carts Rating: 6.5/10

For the quality USA eliquid and some new flavor variety I am giving a better rating than otherwise would receive.


Accessories: The accessories of Blu E-cigarettes are good without being overly flashy. I believe the charging case and chargers are the main accessories to any E-cig and BluCigs have what I think is the coolest one on the market. They come with a USB and wall charger so you have the option to charge how you want and when you want to. The charging case itself is nice little conversation starter by itself and has a nice social aspect to it. It will actually flash when you are near another Blu Cigarettes smoker. This can be turned on and off and is just a cool little feature for the more social smokers out there. Blu Cigs don’t have a million accessories but offer the necessary ones in a nice quality product earning them a 8/10.


blu cigs review

Vapor: Vapor production is one, if not the most important thing in a E-cigarette. It doesn’t matter how good the flavor is or how long the battery lasts, when you take a full drag on your cigarette and barely feel it hit your throat, you’re not going to stick with that brand long.

Now that you’ve seen the quality of the actual cigarettes, I’m going to go into the options and features. First off the Blu Cig Premium Starter Kits come in three different styles. There is a white one, a black one and the Premium 100 kit. The black and white one are $79.99 and come with two Blu Cig batteries, a wall charger, a USB charger, a charging pack and five cartridges. The Premium 100 kit comes with the same, except they are like your normal 100 cigarettes. They have extended cartridges and batteries, which while not only longer, also give you a longer battery life. The 100 kits will cost you $89.99.


To learn more – and grab free shipping on us if you decide blu is for you – CLICK HERE (special offer link exclusive to whitesmokereview) or on the image below!

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Conclusion Rating
Overall Rating
3 stars

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